The MACPA Annual Conference is right around the corner and will be filled with learning, networking, and recognition opportunities for you and your associates.

Activities will begin Friday, April 8 bright and early with Selling to Media Buyers 101. This abbreviated version of our regional training event will focus on the key points on the tools you need, the preparation needed, the strategies to present to what is the toughest buyers around…”media buyers.”

We’ll follow with a media buyer panel discussion and have the opportunity to learn first-hand the ins and outs of their responsibilities to their buyers. Remember, media buyers come to the table with a budget, %’s of coverage, and a requirement to produce results!!!