MACPA | Site Wide Activity

Alyse-Mitten wrote a new blog post: Committed to Recycling? There's an Award for That!

Thu, 22 Dec 2011 04:43:00 +0000

Alyse-Mitten wrote a new blog post: Committed to Recycling? There's an Award for That! The 2012 American Forest & Paper Association (AF&PA) Recycling Awards are officially underway! The annual awards recognize outstanding paper recycling efforts of schools, businesses, and communities. Publishers are invited to enter this contest with their own programs -- and encouraged to spread the word to local scholastic and nonprofit recycling leaders. You each have a chance to win [...]

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Alyse-Mitten wrote a new blog post: Connecting Readers With the Workings of Washington, DC

Mon, 10 Oct 2011 06:14:00 +0000

Alyse-Mitten wrote a new blog post: Connecting Readers With the Workings of Washington, DC Citizens are getting engaged in federal policymaking at record levels. A new report shows that Congressional offices have seen the volume in constituent communications rise between 200 and 1,000 percent since the turn of the century. That's a phenomenal jump in interest and involvement from our neighbors and readers. At the same time, original, local sourcing of [...]

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Alyse-Mitten wrote a new blog post: FREE AT LAST

Sat, 27 Aug 2011 04:41:00 +0000

Alyse-Mitten wrote a new blog post: FREE AT LAST Free At Last! Inside the Legals Victory in Ohio by Jim Haigh Years of persistence -- what some have called blind optimism and others, insanity -- paid off when Ohio Governor John Kasich signed the biennial Budget into law on June 30, 2011. Contained in the 3,264 page document were 420 pages of provisions that bring the legal advertising [...]

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Alyse-Mitten wrote a new blog post: Helping the Postal Service Help Itself

Wed, 29 Jun 2011 15:58:00 +0000

Alyse-Mitten wrote a new blog post: Helping the Postal Service Help Itself Volumes are being written about the fiscal state of affairs at the USPS these days. Sadly, much of it is oppositional commentary -- and what passes for reporting is increasingly incomplete or inaccurate. Many publishers are members of the Saturation Mailers Coalition (if you're not, and you mail, you should be!), where they receive the facts [...]

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Alyse-Mitten wrote a new blog post: The CPF President's Message: It was a terrific conference!

Tue, 17 May 2011 17:14:00 +0000

Alyse-Mitten wrote a new blog post: The CPF President's Message: It was a terrific conference!

Memo to the Community Papers of Florida (CPF) staff: "I just want to say thank you for all you did last week to make our conference a great experience for all of our members! "As always, you came through in a big way. Thanks so much for your time and dedication! You guys Rock!" It was a terrific [...]

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Alyse-Mitten wrote a new blog post: Preserving the Power of Advertising

Tue, 17 May 2011 16:05:00 +0000

Alyse-Mitten wrote a new blog post: Preserving the Power of Advertising The readers of this blog are mostly publishers and advertisers. Our audience already appreciates the importance of advertising, because that's what we do for a living. The facts and figures that follow are not meant to simply preach to the choir, but instead to get the choir ready to sing to an audience less attuned to our [...]

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Alyse-Mitten wrote a new blog post: And The National Ad Design Contest Winners Are...

Tue, 17 May 2011 15:52:00 +0000

Alyse-Mitten wrote a new blog post: And The National Ad Design Contest Winners Are... PaperChain is excited to share the five most-outstanding entries -- selected from a total of 188 outstanding entries from graphic designers at free community papers across the country. Awards for PaperChain's National Ad Design Contest were presented at a ceremony this past weekend at the joint Conference of the Association of Free Community Papers and Community [...]

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Alyse Mitten wrote a new blog post: Awards! Recognition! Fellowship!

Wed, 23 Mar 2011 21:53:00 +0000

Alyse Mitten wrote a new blog post: Awards! Recognition! Fellowship! The MACPA Annual Conference is right around the corner and will be filled with learning, networking, and recognition opportunities for you and your associates. Activities will begin Friday, April 8 bright and early with Selling to Media Buyers 101. This abbreviated version of our regional training event will focus on the key points on the tools you [...]

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Alyse-Mitten wrote a new blog post: Potential Partners in Community Engagement

Tue, 22 Mar 2011 19:47:00 +0000

Alyse-Mitten wrote a new blog post: Potential Partners in Community Engagement Every free community paper publisher I've met has stories about their support for hometown groups. Volunteer service, donations of cash and pulp and ink to projects as diverse as their communities. These partnerships build a better place and reinforce our role as local leaders. They generally fall in the category of charity, not business -- but what [...]

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admin wrote a new blog post: Community Paper Veterans Reclaim Philly Weeklies

Mon, 28 Feb 2011 14:38:34 +0000

admin wrote a new blog post: Community Paper Veterans Reclaim Philly Weeklies Several storied titles, including the Northeast Times, The Star newspapers and My Community Trend, are now back out from under the shadows of the big city dailies. In total, 55 community publications, many of which were packaged into the turbulent ownership custody of The Inquirer and the Daily News, are now owned and operated by successful [...]

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admin wrote a new blog post: IFPA's Revenue Summit

Mon, 28 Feb 2011 14:36:16 +0000

admin wrote a new blog post: IFPA's Revenue Summit Revenue Summit Heads to Chicago July 30! RSVP your space now. Learn New Revenue Ideas For Your Company IFPA presents a unique new opportunity for you to share and receive new revenue producing ideas! Our 2nd annual...REVENUE SUMMIT will be held on Saturday, July 30 in Chicago! It is designed for SALES MANAGERS, PUBLISHER and TOP [...]

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Alyse-Mitten wrote a new blog post: Testimonials 2.0 - A Case Study in Success with Free Papers

Thu, 17 Feb 2011 19:26:00 +0000

Alyse-Mitten wrote a new blog post: Testimonials 2.0 - A Case Study in Success with Free Papers Testimonials 2.0 - A Case Study in Success

Here's some good news from one of our publishing peers. It serves as an excellent example of both self promotion and the enduring power of print. The short video also illustrates the simplicity of proactively harnessing the power of social media to effectively tell the story of the power [...]

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Alyse-Mitten wrote a new blog post: Community Paper Veterans Reclaim Philly Weeklies

Wed, 26 Jan 2011 17:24:00 +0000

Alyse-Mitten wrote a new blog post: Community Paper Veterans Reclaim Philly Weeklies Several storied titles, including the Northeast Times, The Star newspapers and My Community Trend , are now back out from under the shadows of the big city dailies. In total, 55 community publications, many of which were packaged into the turbulent ownership custody of The Inquirer and the Daily News , are now owned and operated by successful veterans of community paper publishing. Broad Street [...]

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Alyse-Mitten wrote a new blog post: PaperChain announces Ad Design Contest

Mon, 10 Jan 2011 13:00:00 +0000

Alyse-Mitten wrote a new blog post: PaperChain announces Ad Design Contest PaperChain is a national organization whose goal is to help their members to promote the Free Paper industry to local businesses and advertising agencies. Because we know the graphic and design talent within our own core of publications we would like to encourage our members' design staff to participate in our National Design Contest . The winning ads will become [...]

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Alyse-Mitten wrote a new blog post: Free Community Papers Seek Role In National Financial Literacy Campaign

Tue, 04 Jan 2011 23:18:00 +0000

Alyse-Mitten wrote a new blog post: Free Community Papers Seek Role In National Financial Literacy Campaign Washington, D.C - When the federal government quietly announced that it is gearing up to promote financial literacy in a significant way, the free community paper industry let them know that our publishers would be a perfect fit for their plans. Years before the economic downturn, Congress created an obscure federal commission tasked with promoting good personal financial [...]

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Alyse-Mitten wrote a new blog post: More Good News: Latest Audits Show Continued Growth for Free Community Papers!

Fri, 05 Nov 2010 17:10:00 +0000

Alyse-Mitten wrote a new blog post: More Good News: Latest Audits Show Continued Growth for Free Community Papers!

by Jim Haigh, Government Relations Consultant of AFCP and MACPA According to the latest analysis by Circulation Verification Council, the combined circulation of free community newspapers grew 1.41% year over year. The independent, third-party reporting audit company's early data also shows an impressive yearly gain of 2.15% for free magazines , while shoppers remained stable, down less than a quarter of a percent [...]

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Sharon-Patterson wrote a new blog post: Newspapers Continue to Attract Consumers with Buying Power

Tue, 26 Oct 2010 02:30:00 +0000

Sharon-Patterson wrote a new blog post: Newspapers Continue to Attract Consumers with Buying Power According to the latest research by Scarsborough Research, 71% of adults read a newspaper in print or online within the last week.� Beyond the size of readership, newspapers continue to deliver an educated demographic with 80 percent of adults in households earning $100,000 or more reading a newspaper in print or online each week. The research statistics [...]

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Sharon-Patterson wrote a new blog post: Americans Spending More Time Following the News

Thu, 07 Oct 2010 14:30:00 +0000

Sharon-Patterson wrote a new blog post: Americans Spending More Time Following the News Pew Research Center conducted a study on the amount of time Americans spend in following the news and where they obtain their news. Newspaper remains strong, however there have been shifts for readers of all ages to rely on their trusted newspaper in print as well as online. As reported in the study by Pew Research, "...online [...]

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Sharon-Patterson wrote a new blog post: Editor And Publisher Reports Valuations Are Up for Weekly Newspapers

Thu, 07 Oct 2010 14:09:00 +0000

Sharon-Patterson wrote a new blog post: Editor And Publisher Reports Valuations Are Up for Weekly Newspapers Are Weekly Newspaper Valuations on the Rise? By: Mark Fitzgerald For the first time in three years, the valuations for weekly newspapers are beginning to rise, says the newspaper brokerage firm W.B. Grimes & Co. Recently closed transactions have had multiples to cash flow of between five time to seven times cash flow “with several deals completed at [...]

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Sharon-Patterson wrote a new blog post: Labor Day: Community Papers Pay Homage to The American Work Force

Fri, 03 Sep 2010 20:58:00 +0000

Sharon-Patterson wrote a new blog post: Labor Day: Community Papers Pay Homage to The American Work Force The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City.� The holiday was a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of [...]

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